Commercial Copy Optimisation
Your existing sales copy rewritten to do its job: the claim sharpened, the structure fixed, the wording cut back until every sentence earns its place.
Creative writing, commercial copy and editorial work for companies and for people who need one text to land properly. Written, revised and returned finished.
Fig. 01 — Every revision arrives as tracked changes, with queries rather than silent rewrites
Anyone can catch a typo. What takes longer is noticing that the second paragraph is doing the job the first one should have done, or that a sentence you have read forty times no longer says what you meant.
Queries, not silent rewrites
Where the intention of a sentence is unclear, it comes back as a question with a suggestion. Your voice is never quietly replaced with mine.
A style note with every job
Every decision about spelling, capitalisation and terminology is recorded, so the next person working on the text follows the same rules.
Two reads, not one
One pass for structure and argument, a second for language. Doing both at once is how errors survive into print.
Fig. 02 — One message, rebuilt per channel rather than copied across them
Most commercial copy fails in the same way: it promises more than the business can support, and the reader senses it. The fix is rarely more adjectives. It is usually a clearer claim, better evidence and fewer words.
What the text has to do
Before anything is written, we agree what a reader should think, feel or do after reading it. Without that, editing is decoration.
Claims that hold
Where copy states a result or a benefit, it should be something you could stand behind if asked. Anything unsupportable comes back as a question.
Rebuilt per channel
The same message written for email, for a landing page and for print, rather than one text pasted into three places and trimmed to fit.
Services with a fixed scope have a fixed price and can be ordered straight away. Work whose extent varies too much for that is quoted individually and starts with a written proposal. Both are listed below.
Your existing sales copy rewritten to do its job: the claim sharpened, the structure fixed, the wording cut back until every sentence earns its place.
A written review of your advertising and campaign text — what works, what will be ignored, and what would read as overclaiming to a careful reader.
One message written properly for several places at once — website, email, social and print — so it stays recognisable without being copied and pasted.
The last read before publication. Accuracy, consistency, tone and the small errors that make a reader stop trusting the writer.
Brochures, guides, manuals and internal documentation written so that someone can actually follow them rather than admire them.
Advice on how your organisation writes: which voice, which conventions, which decisions to settle once so nobody has to make them again.
A written framework for how a company sounds: the core message, the vocabulary, the register, and worked examples per channel.
A piece written from scratch — a speech, a personal essay, a foreword, a tribute. You supply the substance and the occasion; the writing is mine.
A full editorial pass on something you have already written: grammar, clarity, consistency and the sentences that stopped working three drafts ago.
Not correction but tuning. Rhythm, register and emphasis adjusted so the piece sounds like the person who wrote it, at their best.
Personal statements, motivation letters and applications, written to sound like you rather than like a template someone downloaded.
A written expert opinion on a text: register, tone, ambiguity, what a given reader is likely to take from it, and where the wording will not hold.
Whichever service you order, the sequence is the same. Nothing is invoiced beyond what was agreed at stage two.
Stage 01
You order online or ask for a quote, then send the text and the context. The clock starts when the brief is complete.
Stage 02
Extent, revision rounds and delivery date confirmed in writing. If the text falls outside the scope, you hear before work starts.
Stage 03
Drafting or revision, depending on what you ordered. Anything ambiguous comes back as a query rather than a silent change.
Stage 04
Final text by email in the agreed formats, with the style note, plus the revision rounds included in your order.
I'm Tomas Strigac. I write and edit for a living, from Paris — commercial copy for companies, personal pieces for individuals, and the editorial work that turns a nearly-finished text into a finished one.
Most writing problems are not writing problems. A page that does not convince usually has a clarity problem underneath it: the claim is vague, the order is wrong, or nobody decided what the reader was supposed to do. Fixing the words without fixing that is decoration, and it never holds.
So I ask a lot of questions at the start, and I would rather query a sentence than quietly replace it. What comes back is yours — in your voice, doing what you needed it to do, with a note explaining every decision I made along the way.
Each of these is written into the terms you accept when ordering, not just stated here.
Scope
Agreed in writing first
Every order is confirmed with its extent, revision rounds and delivery formats. If your text turns out longer than the service allows, you are told before work starts — never invoiced for it afterwards.
Voice
Queried, not overwritten
Where a sentence is ambiguous it comes back as a question with a suggestion. Nothing about how you sound is quietly replaced with how I would have written it.
Rights
Entirely yours
You keep every right in the finished text. Nothing you send is used as a sample, published as a case study or shown to anyone else without your written permission.
Send the length, what it is for and when you need it. If a fixed-price service fits, I will say which one. If not, you will have a written quote within 2 business days.